Essence of Gymleader

The Greater Purpose of Our Business:

To support the health and wellbeing of the community by encouraging physical activity and exercise.
To encourage interaction and socialising while exercising by providing commercial, competition and public use equipment.
To provide a good model for international standards in both business and products.
To support staff, shareholders, directors, customers, users and suppliers.

Our Vision:

To always hold the position of Market Leader in New Zealand.
To be one of the major suppliers in the Australasian market and an international supplier in the developed countries of the world.
To set the World Benchmark Standards with our products.
To have a large R&D prototype factory in NZ even if bulk manufacturing is outsourced
Sport Safe to be the recognised Authority in Australasia running an accredited installation/check program registered with all schools in each country.
To have a fully licensed maintenance program sold with each Gym or introduced by Sport Safe

Our Values:

Our Mission:

To take control and responsibility of our position and image in the marketplace
To create strategic alliances that support our international growth
To collaborate with the authorities and key customers to constantly develop industry standards and benchmark products
Change the culture and philosophy of the industry users to seeing Sport Safe as a mandatory requirement in line with internationally accepted practises.
Establishing Fair Trading relationships with key agents and suppliers while holding ourselves to the highest quality standards.