Essence of Gymleader
The Greater Purpose of Our Business:
- To support the health and wellbeing of the community by encouraging physical activity and exercise.
- To encourage interaction and socialising while exercising by providing commercial, competition and public use equipment.
- To provide a good model for international standards in both business and products.
- To support staff, shareholders, directors, customers, users and suppliers.
- To always hold the position of Market Leader in New Zealand.
- To be one of the major suppliers in the Australasian market and an international supplier in the developed countries of the world.
- To set the World Benchmark Standards with our products.
- To have a large R&D prototype factory in NZ even if bulk manufacturing is outsourced
- Sport Safe to be the recognised Authority in Australasia running an accredited installation/check program registered with all schools in each country.
- To have a fully licensed maintenance program sold with each Gym or introduced by Sport Safe
- Honest Communication
- Pro-active Approach
- Community Spirit
- Common Sense
- Supporting Each Other
- To take control and responsibility of our position and image in the marketplace
- To create strategic alliances that support our international growth
- To collaborate with the authorities and key customers to constantly develop industry standards and benchmark products
- Change the culture and philosophy of the industry users to seeing Sport Safe as a mandatory requirement in line with internationally accepted practises.
- Establishing Fair Trading relationships with key agents and suppliers while holding ourselves to the highest quality standards.